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Fashion: Tory Burch Ryder Cup
Situation
Tory Burch approached AMP to assist in the formation of a partnership with the LPGA Ryder Cup team.
Solution
AMP secured a partnership with the LPGA that provided Tory Burch with the opportunity to outfit all 22 members of the Ryder Cup team in specially designed Tory Burch clothing.
Results
10,000,000+ media impressions generated globally
Ryder Cup products sold out within weeks
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