Client List Sports - Sports Overview - Dunkin' Donuts - H&R Block - Rawlings - Jefferson   University Hospital Music - Music Overview - Red Bull - GAP Fashion - Fashion Overview - Tory Burch Fashion Events - Tory Burch Ryder Cup Philanthropic - Philanthropic Overview - charitybuzz Consumer Promotion - Consumer Promotion Overview - McDonald's - MillerCoors - Yankee Candle Social Media - Social Media Overview - Dunkin' Donuts - Rawlings

Fashion: Tory Burch Fashion Events Situation Tory Burch needed a way to introduce its brand and its unique shopping experience to high-profile influence makers. Solution AMP suggested a cause marketing program targeting professional athletes' wives. A series of private shopping parties were thrown at various Tory boutiques for the VIPs and their guests with a portion of all sales going to a charity of the wives' choice. Results Sales upwards of 6 figures for Tory Burch (to date) $50,000+ in charitable donations Gained exposure to target influencers in each of Tory's major markets