Client List Sports - Sports Overview - Dunkin' Donuts - H&R Block - Rawlings - Jefferson   University Hospital Music - Music Overview - Red Bull - GAP Fashion - Fashion Overview - Tory Burch Fashion Events - Tory Burch Ryder Cup Philanthropic - Philanthropic Overview - charitybuzz Consumer Promotion - Consumer Promotion Overview - McDonald's - MillerCoors - Yankee Candle Social Media - Social Media Overview - Dunkin' Donuts - Rawlings

Social Media: Dunkin' Donuts Situation The Philadelphia Region of Dunkin' Donuts charged AMP with the task of creating a Facebook following for the first local Facebook campaign in Dunkin's history. Solution AMP approached the Philadelphia Union about creating the nation's first "social media-only" campaign. AMP geared all sponsorship assets, including signage, media, and web toward the promotion of the newly created Facebook page. AMP also created a series of promotions designed to drive frequent interaction with Dunkin' Philly on Facebook. Results 15,000+ new, engages Facebook followers by the end of the promotion Dunkin' Philly Facebook page now used as "model" for all other Dunkin' regions to emulate