“Alliance is an expert in crafting and executing local market sports promotions. They are also on the cutting
edge of blending entertainment and sports, along with sponsorship and content.”
Terry Lefton
Senior Editor
Sports Business Journal
“Having worked with Alliance Marketing Partners as The Agency for Dunkin’ Donuts for over two years I
can say “If activation is important to you and your business, they get it”. The programs that they have developed
for our Partnership have been tremendous. From a branding perspective they have taken the brand
equity and moved the needle.”
Tracy Belmear
NY Jets
“Dunkin’ Donuts, one of the most promotion savvy marketers, activates their Giants sponsorship as well as
any of our corporate partners. Those efforts are due in large part to the creative produced by their agency,
Alliance Marketing Partners.”
Rodnell Workman
NY Giants
“I have been a franchisee for the past 21yrs and have worked with many marketing and leadership teams.
I believe that our current New York Marketing team, anchored by Alliance Marketing Partners, is a team that
can bring this brand to the next level. In a world in which most advertising and marketing are mundane,
this partnership allows us to be creative and think “out of the box” which enables us to be one step ahead
of the competition.”
Mitch Baker
Dunkin’ Donuts Franchisee
Chairman NY sports Committee and owner of 13 restaurants
“I’ve had the pleasure of working with Alliance Marketing Partners, specifically Jamie Robinson for the
past eighteen months. In my position as Senior Vice President of Business Development and Marketing for
New York Road Runners I work with many clients and numerous agencies throughout the Sales and Account
Management Process. Alliance Marketing stands a part from the rest due to their appreciation of the
value of the properties they work for and represent. They also emphasize sponsorship activation and client
engagement; two of the most important and necessary ingredients in any property/sponsor relationship.
Alliance Marketing continues to push the envelope for their client but never forgets the necessity of giving
back to the property they’re working with. They understand what it takes to make a relationship work and
why I believe their clients return year after year and why the property wants to work with them. New York
Road Runners is very proud of our relationship with Dunkin’ Donuts and the ING New York City Marathon.
Alliance Marketing’s creativity and continued drive to make the partnership stand out from the rest has
resulted in increased awareness for Dunkin’ Donuts and increased awareness and appreciation of an ING
New York City Marathon sponsorship.”
Ann Hinegardner
Senior Vice President
Business Development & Marketing
Strategy New York Road Runners (ING New York City Marathon)
“Working with the folks at Alliance Marketing Partners has been a pleasure over the last 2 years. Being
able to cut through the clutter in a market like New York is not an easy task, but AMP has been able to do it
each year that we have worked together. The exclusive gift card program and Joe Dunkin’ has set Dunkin’
Donuts above the rest. AMP gets it – and knows to make it stand out in the marketplace.”
Paul E. Asencio
Vice President, Corporate Sales and Services
New York Mets
Alliance Marketing Partners saved our year. Their innovative Bulldog Business Rewards promotion tripled our budgeted Q4 earnings and allowed us to achieve our annual numbers even in the face of a national housing supply slump. It was an outstanding result directly related to a very innovative promotional campaign
Regards,
Bill K.
CEO - ORCO Construction Supply
Thank you, Thank you, Thank you! Our Members would be pleased to know how awesome of a vendor you are to work with. On behalf of our Members I wanted to say thanks for your excellent level of customer service. (You helped us out as well.)
Just an update for all....All starter kits, week 1 and week 2 coins have been delivered to the shops and many are calling, begging for more....they sold out of all week 1, 2 and 3 coins already!! Missy-don't be made about the week 3 coins being sold early : ) We are shipping week three this week and will update you on Friday.
Hope you all have a great night and thank you again for your help!
Theresa C.
Marketing Manager, Dunkin' Donuts
Mid-Atlantic Distribution Center
We did things different than in the past. The PR team was the glue that held us all together and provided a link between every agency and media partner. We worked with an awesome team at the DCP to understand the ordering process and then the field teams worked with the franchisees to ensure there would be coins in all/most stores. Our media partners at HH not only delivered upon our expectations, but secured partners as added value who weren't even part of our buy! The Ops teams worked to deliver an experience at the DD/Trombo in Queens for the press event that was perfection. The DD in Shea stadium was transformed with a focus and dedication from a team that was informed "last minute". Our promotional agency created a program/design that is different than anything else ever done, and guaranteed the timely market delivery of coins and POP and didn't miss a beat, even though less than 10 days out, the POP vendor backed out. The DCP then insured that every shop received their delivery on time. Incredible don't you think? Nothing was missed.
Not only was every detail executed 100%, but we were lucky enough to haveJon Luther an Robert Rodriguez in the market and have perfect weather.
When someone says to me, WOW, what an awesome job you did, I say thanks, but I want you to know that not a second goes by, that I think that this was my success. I truly mean it when I say, thanks to an awesome team!
Missy M.
Field Marketing Manager
Dunkin' Brands Inc
MidAtlantic Division
I wanted to thank your support and your commitment to our operators. Alliance has conducted themselves with great integrity and we appreciate it."
Bill G. EVP and McDonalds account Director Davis Elen
Your performance was nothing short of
extraordinary…what a powerful team you
have become. In all my years in this business I
have never seen anything that even comes close to
what is currently happening…
Rick R.
Construction Supply Chairman/Owner
ORCO
Dear Michael and Jamie,
Now that MDI has relocated to Atlanta and we have caught our breath I wanted to take a moment to thank both of you and your organization for all of the effort you have expended on MDI's behalf these past four years.
Our NASCAR drivers' game for which you are directly responsible has played a significant part in the success of MDI's lottery licensing program. I doubt that we would have been able to secure the various drivers without your ongoing efforts and creativity. I also want to thank you for your help in identifying and procuring NASCAR merchandise to be used as lottery prizes.
We certainly look forward to working with you in the months and years ahead as we continue to expand the NASCAR opportunity as well as explore other avenues.
Best Regards,
Steven S.
President and Chief Executive Officer
Dear Michael,
Just wanted to pass on a few comments regarding the last series of promotions that you and Jamie have delivered. Alliance has played a pivotal role in bringing high impact, profitable premiums to our clients. Your execution of both the McNabb Bobbing Head as well as the Iverson Bobbing Head has been terrific. Even with all of our timing changes, you have met delivery dates by doing whatever it takes. We really appreciate that.
Further, we cannot say enough about the quality and detail on the dolls. Simply put, the overall quality of the pieces far exceeded our expectations. In fact, I had one client say that the Iverson doll was the best bobbing head he had ever seen, this from a gentleman who is well versed in the sports and memorabilia arena.
Additionally, it should be noted that we have all been amazed by your ability to negotiate such favorable deals with two of the best and most popular athletes in Philadelphia. We look forward to making these opportunities happen again in the future.
Thanks Michael. Take care.
Randi S.
Senior VP, Regional Director
Arnold Worldwide, Philadelphia
To All,
People (collectors especially) like the coins. SALES ARE GOING UP IN A BIG WAY-WE SHOULD ENJOY IT WHILE THE WEATHER IS GOOD AND WE ARE DOING GREAT!
Anthony D.
Dunkin' Donuts
New Jersey Franchisee