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Music: Red Bull
Situation
AMP was charged with creating an ownable, scalable and unique music platform that was highly "authentic" to the Red Bull brand.
Solution
AMP brought in strategic partner Sonic Bids (the largest database of bands looking for work and buyers looking for bands) to create the ultimate grass roots community in which Red Bull will literally provide the resources for bands to greatly increase the chances of "making it."
Results
US and UK Program launch in March 2012
Platform is expected to go global within 5 years
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