Client List Sports - Sports Overview - Dunkin' Donuts - H&R Block - Rawlings - Jefferson   University Hospital Music - Music Overview - Red Bull - GAP Fashion - Fashion Overview - Tory Burch Fashion Events - Tory Burch Ryder Cup Philanthropic - Philanthropic Overview - charitybuzz Consumer Promotion - Consumer Promotion Overview - McDonald's - MillerCoors - Yankee Candle Social Media - Social Media Overview - Dunkin' Donuts - Rawlings

Consumer Promotion: MillerCoors Situation Coors Light enlisted AMP to help create buzz around its new "Window Pack" packaging. Solution AMP devised the "Find the Coldest Building and Win" promotion. Focused in several key Coors Light markets, AMP used proprietary technology to turn prominent buildings in each market into spectacular billboards which designated the building as the "coldest" in town. Consumers were given prizes for finding these buildings and were entered to win a grand prize trip to the Ice Hotel in Quebec. Results Six figures of media impressions $50,000+ raised for charity 10,000+ samples of Coors Light products handed out to consumers