Client List Sports - Sports Overview - Dunkin' Donuts - H&R Block - Rawlings - Jefferson   University Hospital Music - Music Overview - Red Bull - GAP Fashion - Fashion Overview - Tory Burch Fashion Events - Tory Burch Ryder Cup Philanthropic - Philanthropic Overview - charitybuzz Consumer Promotion - Consumer Promotion Overview - McDonald's - MillerCoors - Yankee Candle Social Media - Social Media Overview - Dunkin' Donuts - Rawlings

Consumer Promotion: McDonald's Situation McDonald's Corporations' local market co-op advertising dollars were stretched due to recessionary pressures on the quick service restaurant marketplace. McDonald's turned to AMP to find a solution that would allow local markets to maintain their sports sponsorship portfolios. Solution AMP engineered a "self-funding" sponsorship model, negotiating 17 local sponsorship agreements and then creating one-of-a-kind merchandise featuring each of the 17 acquired sports properties. These items were sold in McDonald's restaurants in each of the 17 respective local markets, with the proceeds from the merchandise sales not only completely funding each partnership, but also resulting in substantial additional profit. Results Average sales up 5.4% during in store promotion Store traffic up 4% during promotion Seven-figure profit on merchandise sales