Sports: Jefferson University Hospital
Situation
Jefferson University Hospital wanted to find a way to create a "Heart Healthy" platform that was exceedingly engaging while still being educational.

Solution
AMP created a "Heart Healthy Tailgating Guide" leveraging Jefferson's relationship with the Philadelphia Eagles. The Guide was distributed through a variety of outlets, including the Eagles' grocery partner, and activation included the creation of a series of events featuring local celebrity chefs and Eagles kicker David Akers.

Results
  • Substantial increase in web traffic on Jefferson website
  • Increase in database by more than 10%
  • HHTG Campaign awarded 2010 Cardiovascular Advertising Award: Judge's Choice, receiving a perfect score for "Total Advertising Campaign"
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