Home
History
Our Team
Contact Us
Testimonials
Client List
Sports
- Sports Overview
- Dunkin' Donuts
- H&R Block
- Rawlings
- Jefferson
University Hospital
Music
- Music Overview
- Red Bull
- GAP
Fashion
- Fashion Overview
- Tory Burch
Fashion Events
- Tory Burch Ryder Cup
Philanthropic
- Philanthropic Overview
- charitybuzz
Consumer Promotion
- Consumer
Promotion Overview
- McDonald's
- MillerCoors
- Yankee Candle
Social Media
- Social Media Overview
- Dunkin' Donuts
- Rawlings
Sports: Jefferson University Hospital
Situation
Jefferson University Hospital wanted to find a way to create a "Heart Healthy" platform that was exceedingly engaging while still being educational.
Solution
AMP created a "Heart Healthy Tailgating Guide" leveraging Jefferson's relationship with the Philadelphia Eagles. The Guide was distributed through a variety of outlets, including the Eagles' grocery partner, and activation included the creation of a series of events featuring local celebrity chefs and Eagles kicker David Akers.
Results
Substantial increase in web traffic on Jefferson website
Increase in database by more than 10%
HHTG Campaign awarded 2010 Cardiovascular Advertising Award: Judge's Choice, receiving a perfect score for "Total Advertising Campaign"
Home
|
History
|
Our Team
|
Contact Us