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Sports: Dunkin' Donuts
Situation
Dunkin’ Donuts Greater Philadelphia was seeking ways to create a memorable and traffic-driving platform centered around the Eagles 75th anniversary season.
Solution
AMP negotiated and fully activated Dunkin’ Donuts’ partnership with the Eagles, including the creation of the “75 Greatest Living Philadelphians” promotion. AMP also created the first team-branded Box O’ Joe ®, which was so successful that AMP was retained to replicate the program in other Dunkin’ Donuts markets.
Results
3,000,000+ media impressions for Dunkin' Donuts Philadelphia
4% increase in Philadelphia area Box O' Joe® sales
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